Wednesday, 4 August 2010
Is Cost Per Action coming?
Google have launched a new mobile ad format (see article for full details), which only charges the advertiser when someone actually follows through with an action - in this case - clicks through to the website or calls the business.
Is this going to be the future of ads, that after pay-per-impression, followed by pay-per-click, we get pay-per-action - where advertisers are only paying when they get positive actions back.
Read the full article here: